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Building for Believers - David Spinks' Newsletter

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If you’ve been following me for some time, or have read my book, you’re familiar with the Commitment Curve. Originally created by Conner and Patterson (1982) for the purpose of modeling organizational change, it’s a tool I use regularly to help companies map out their community member journeys. The idea is simple: over time, as a member’s commitment goes up, they make larger contributions to the community. A generic community commitment curve looks like this: I was introduced to the Commitment Curve by my friend and mentor Douglas Atkin. He led community at Meetup and Airbnb, and he used the commitment curve to illustrate, "what asks to make, when.” His advice was that you, “…must always lower the barrier to entry with low barrier asks and gradually ramp people up the commitment curve with incrementally harder asks that get incrementally more commitment, and generate incrementally more reward.” At Meetup, that meant not immediately asking a new member to host a meetup. First, ask them

Building for Believers The Key to Finding Community-Member-Fit David Spinks Nov 15, 2022 35 10 2 Share “digital art of a small group of people in a circle, surrounded by a large crowd of people” — Dall-E If you’ve been following me for some time, or have read my book , you’re familiar with the Commitment Curve. Originally created by Conner and Patterson (1982) for the purpose of modeling organizational change, it’s a tool I use regularly to help companies map out their community member journeys. The idea is simple: over time, as a member’s commitment goes up, they make larger contributions to

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