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What Is Community-Led Growth? | Built In
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These startups encourage connections — not just transactions.
Community-Led Growth Is Taking Tech by Storm In January of 2021, following investment app RobinHood ’s pause of certain stock trades, many retail investors flocked to a similar service called Public , where, upon signing up, they may have been surprised to discover that the app’s main page isn’t a ticker of the latest stock prices — it’s a social feed. Public’s homepage is an infinite scroll of user-generated posts, where discussions regularly unfold in comments sections underneath. But unlike other social networking platforms, members on Public chat about Tesla’s stock price, explain to each
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