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What Are Survival Metrics & How Do They Work? | Built In

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Product teams often know that a project needs to change direction, but they don’t have a way to make that change safely and quickly. Survival metrics empower them to do just that.

The product strategy you made at the end of 2019 didn’t work. It most likely was invalidated by the events of 2020 — and if it wasn’t, email me because I need to buy lottery tickets soon. As our industry and society have been forced to adapt to new circumstances, the importance of flexibility has become clear. Despite this, one of the things I’ve consistently heard from several teams and product managers I’ve coached/advised is that, although they understand the need to be flexible with projects, they don’t have a way to do so. Often, broaching the subject of a pivot brings up a bunch of quest

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