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How to kickstart and scale a consumer business—Step 3: Craft your pitch

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👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. Welcome to part three of our six-part series “Kickstarting and scaling your consumer business.” If you’re just joining us, here are links to previous posts, and a sense of what’s ahead: Step 1: INSIGHT: Come up with your idea Step 2: AUDIENCE: Identify your super-specific who Step 3: HOOK: Craft your pitch ← This post Step 4: REACH: Find your early adopters by doing things that don’t scale Step 5: RETAIN: Iterate until enough people stick around Step 6: SCALE: Build your growth engine The main question we’ll be answering in today’s post: How do you get your super-specific who’s attention? Again, a disclaimer: following these steps will not guarantee success. But it will increase you

How to kickstart and scale a consumer business—Step 3: Craft your pitch Lessons from Pinterest, Netflix, Tinder, Dropbox, DoorDash, Robinhood, Amazon, WhatsApp, and dozens of today’s most successful consumer businesses Lenny Rachitsky Jul 19, 2022 ∙ Paid 88 2 1 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. Welcome to part three o

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