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Customer validation: Going from idea to sellable product

unusual.vc · 1,502 words · saved by 1 readers

This article provides a step-by-step guide for how founders can validate their idea and kickstart the validation process with early customers and design partners. ‍ ‍ ‍ A startup's lifecycle can be grouped into two phases: pre–product-market fit (PMF) and post–product-market fit. When your startup is pre-PMF, your singular focus is getting to PMF. But what exactly does that road from seed to PMF look like? ‍ We sat down with Spiros Xanthos, founder of Omnition (observability platform for microservices-based applications), to walk through what he identified as “the five phases from seed to product market fit” and the process he used to take his company from idea to acquisition in less than 18 months. It’s worth disclaiming that there's no one right route to product market fit. We captured Spiros’ experience and learnings to help founders navigate what is often the toughest leg of the entrepreneurial journey: going from an idea to a sales ready product. For each of the five phases, there

Customer validation: Going from idea to sellable product - Unusual Starting Your Company Starting Your Company Finding PMF Finding PMF Building your GTM machine Building your GTM machine Hiring & Leadership Hiring & Leadership Fundraising Fundraising 6 min read Customer validation: Going from idea to sellable product Intro Intro 6 min read Customer validation: Going from idea to sellable product This article provides a step-by-step guide for how founders can validate their idea and kickstart the validation process with early customers and design partners. TL;DR Don’t waste time building t

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