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Stop asking “But how will they make money?” at andrewchen

andrewchen.com · 2,022 words · saved by 1 readers

Business models are important, but today they’re commoditized Let me first state: Business models are important. Of course businesses have to make money, that’s a given. But that’s not my point – my point is: Business models are a commodity now, so “how will they make money?” isn’t an interesting question. The answers are all obvious. So when you see the next consumer mobile/internet product with millions of engaged users, let’s stop asking about their business model expecting a clever answer – they’ll have dozens of off-the-shelf solutions to choose from – and instead, let’s start asking about the parts of their business that aren’t commoditized yet. (More on this later) Outsource your monetization Between the original dotcom bubble versus now, a lot has changed for consumer internet companies. Thankfully, monetization is now a boring problem to solve because there’s a ton of different options to collect revenue that didn’t exist before: Not only that, consumers know and expect to pay

Stop asking “But how will they make money?” at andrewchen andrewchen --> Andrew Chen Archives Subscribe · Featured · Recent · The Cold Start Problem 📘 Dear readers, I have moved to Substack and I will be writing here from now on: 👉 andrewchen.substack.com In the meantime, I will leave andrewchen.com up for posterity. Enjoy! Stop asking “But how will they make money?” 0 comments --> Business models are important, but today they’re commoditized Let me first state: Business models are important. Of course businesses have to make money, that&#82

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