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Sourcing Opportunities: Unlocking the Power of Opportunity Mapping - Product Talk

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The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or […]

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes , the unmet needs, desires, and pain points (or what I collectively refer to as “ opportunities ”) you’re hearing about from customers, the solutions you’re considering, and sometimes the assumptions you’ve identified and tests you’re running to validate those assumptions. That’s a lot of material to cover! So if you’re feeling lost or overwhelmed by any of it, you’re not alone. I recently recorded a brief video to take a closer look at one aspect of t

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