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Journey Mapping 101

nngroup.com · 1,961 words · saved by 6 readers

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

7 Journey Mapping 101 Sarah Gibbons Sarah Gibbons December 9, 2018 2018-12-09 Share Email article Share on LinkedIn Share on Twitter Summary: A journey map is a visualization of the process that a person goes through in order to accomplish a goal. Journey maps are a common UX tool. They come in all shapes, sizes, and formats. Depending on the context, they can be used in a variety of ways. This article covers the basics: what a journey map is (and is not), related terminology, common variations, and how we can use journey maps. In This Article: Definition of a Journey Map Key Components of a J

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