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The Opportunity and Risks for Consumer Startups in a Social Distancing World — A Framework for Consumer Attention. | by Sarah Tavel | Medium

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Social distancing has dramatically changed how we spend our time. With all in person gatherings canceled, people suddenly have a lot more free time on their hands. New and incumbent consumer internet companies are racing to claim that time. As an investor in and lover of consumer products, I’m incredibly excited by the opportunities this window represents. But I’ve also asked myself what distinguishes a consumer startup that will not only thrive during a time of social distancing, but after? This is how I think about it, and some advice to consumer founders out there. We always talk about consumers’ attention as being finite, but how is it divided? I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage of attention gaps between or during those blocks (“Sand”), and things that can overlay over the other two (“Water”). Each day, we fill

Press enter or click to view image in full size The Opportunity and Risks for Consumer Startups in a Social Distancing World — A Framework for Consumer Attention. Sarah Tavel 5 min read · May 20, 2020 -- 4 Listen Share Social distancing has dramatically changed how we spend our time. With all in person gatherings canceled, people suddenly have a lot more free time on their hands. New and incumbent consumer internet companies are racing to claim that time. As an investor in and lover of consumer products, I’m incredibly excited by the opportunities this window represents. But I’ve also asked my

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