Apple Vision – Stratechery by Ben Thompson
Apple Vision is incredibly compelling, first as a product, and second as far as potential use cases. What it says about society, though, is a bit more pessimistic.
Apple Vision – Stratechery by Ben Thompson Skip to content Apple Vision Tuesday, June 6, 2023 It really is one of the best product names in Apple history: Vision is a description of a product, it is an aspiration for a use case, and it is a critique on the sort of society we are building, behind Apple’s leadership more than anyone else. I am speaking, of course, about Apple’s new mixed reality headset that was announced at yesterday’s WWDC , with a planned ship date of early 2024, and a price of $3,499. I had the good fortune of using an Apple Vision in the context of a
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