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Vision Pro — Benedict Evans
ben-evans.com · 3,019 words · saved by 2 readers
What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025.
Vision Pro The narrative for VR and AR has been pretty static for years. We have a dream of AR devices that look like a pair of glasses and can place things in the world around you, but we don’t seem close to the optics that would make that practical, beyond prototypes and proofs of concept. We do have practical VR devices that are far beyond prototypes or proofs of concept, and good enough for a passionate base of enthusiasts, and we have games and a few other ideas for use cases (fitness?), but we don’t have mass-market, ‘hockey-stick’ adoption. Perhaps 10m units were sold last year, with, a
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