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'The start of the Web3 idol': Influencers create their own new K-pop groups

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Pictured is girl group QWER, a group formed by fitness YouTuber Kim Gye-ran. The members' journey to debut was documented in the web reality series titled "QWER Project" and uploaded to Kim Gye-ran's Tamago Production channel on YouTube. [TAMAGO PRODUCTION] Virtual idol group Isegye Idol [PARABLE ENTERTAINMENT] Virtual idol group StelLive [ACCELERS] Fitness YouTuber Kim Gye-ran takes the mic at girl group QWER's showcase for the group's debut single ″Harmony from Discord″ that took place on Oct. 18 last year. [NEWS1] Girl group QWER Chodan plays the drums for the group's lead track ″Discord″ from its debut single ″Harmony from Discord″ at a showcase on Oct. 18, 2023. [NEWS1] The Isegye Festival, which was organized using virtual group Isegye Idol's IP, was held on Sep. 23, 2023. Eighteen acts including headliner Isegye Idol performed at the music festival for a total of eight hours. [PARABLE ENTERTAINMENT] 'We had a lot of feelings': BoyNextDoor's new EP brings a yearlong love story t

'The start of the Web3 idol': Influencers create their own new K-pop groups KIM JU-YEON KIM JU-YEON Published March 28, 2024 - 7:00 a.m. Modified July 16, 2024 - 1:32 p.m. Pictured is girl group QWER, a group formed by fitness YouTuber Kim Gye-ran. The members' journey to debut was documented in the web reality series titled "QWER Project" and uploaded to Kim Gye-ran's Tamago Production channel on YouTube. TAMAGO PRODUCTION K-pop agencies are no longer the sole producers of idol groups, as other individuals, like YouTubers, are joining the ranks of producers by using their own followings on op

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