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What Startups can learn from Kpop + Fandom - by Karine Hsu

karinehsu.substack.com · 1,741 words · saved by 1 readers

Every startup needs fans. If you want customers, employees, or investors to love your product and evangelize your mission and brand, you need fans. I believe there is a science to building fandom. In fact, there’s no one better at this than K-pop groups to learn how to manufacture fandom on a global scale. K-pop fans are devoted - they sell out stadiums in minutes, consistently break records on Spotify + Youtube with billions of views, take over Twitter, and even contribute ~1% to Korea’s GDP*! I’ve been an avid K-pop fan for the past 15 years - from the early days of BIGBANG to TWICE, and now NewJeans - I’ve watched countless hours of content and have always been fascinated by the world of K-Pop. Here are 5 key strategies I think startups can learn from K-pop to build passionate fans. K-pop groups pay meticulous attention to crafting a compelling brand identity. First, they have instantly recognizable names and fan group names - BTS with their fan group “ARMY”, NewJeans with their fan

What Startups can learn from Kpop + Fandom The Science of Cultivating Fans Karine Hsu Apr 01, 2024 7 1 Share Every startup needs fans. If you want customers, employees, or investors to love your product and evangelize your mission and brand, you need fans. I believe there is a science to building fandom. In fact, there’s no one better at this than K-pop groups to learn how to manufacture fandom on a global scale. K-pop fans are devoted - they sell out stadiums in minutes, consistently break records on Spotify + Youtube with billions of views, take over Twitter, and even contribute ~1% to Korea

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