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The ignored rise of kpop group Isegye Idol : kpopthoughts

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Far as I can tell, it began as just a nonserious thing they did back in 2021 however, since late 2022 it appears they took a much more concerted effort into putting out music. I first took notice of them early in the year when they released their Single Lockdown which charted in the high 80s Since then, they've released two more singles Their latest, which dropped today is in the mid 20s on Melon. In spite of this, there's not much buzz about the group internationally. You'd hear more about Plave and Mave than this group. From my personal viewing, it seems they have an extremely dedicated fanbase that's pushing them up the chart. But it's only a matter of time before something gets so high that it can't be ignored. Their latest single for reference Hey thinker! Great post up there. Make sure your post title is clear. One and two word titles are not allowed. Use paragraphs to make it easier to read. Please make sure to read the rules before posting. Mod applications are currently open!

Honestly seeing the domestic popularity of both them and Plave really gives me a lot of hope. Both groups are charting well (heck really well) in an industry that relies on visuals, which is unheard of. I remember a year or so ago, people thought virtual idols were nonsense (heck I literally made a post on here about how good virtual idols could be for the industry and I got down voted to hell). Even in Korea, they made fun of groups like Mave and SuperKind. But within a year, attitudes have changed drastically. Plave went from mostly Eng comments on their content to being filled with…

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