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A Few Little Ideas And Short Stories · Collab Fund

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I once asked a successful author how to market a book. He waved me off and said, “If the book is good you don’t need to market it. If the book is bad, no amount of marketing will help.” He was exaggerating: I think his advice is like 80% true. But it’s definitely 80% true. And it applies to almost any product. The best marketing is a good product. Charlie Munger once talked about how sensational Costco founder Jim Sinegal’s career was. Podcaster David Senra asked Munger: Why are there so few speeches or interviews with Sinegal? “He was busy working,” said Munger. The most impressive people don’t spend their lives on social media or managing their publicity. Economist Russ Roberts couldn’t figure out why so many World War II veterans hated the Red Cross. The Red Cross? How can you hate them? But he kept hearing it over and over again. Asked where the animosity came from, the vets kept talking about the donuts. The donuts, the donuts, the donuts. During World War II the Red Cross set up

A Few Little Ideas And Short Stories Aug 6, 2024 SHARE ↓ by Morgan Housel @morganhousel Copy Link I once asked a successful author how to market a book. He waved me off and said, “If the book is good you don’t need to market it. If the book is bad, no amount of marketing will help.” He was exaggerating: I think his advice is like 80% true. But it’s definitely 80% true. And it applies to almost any product. The best marketing is a good product. Charlie Munger once talked about how sensational Costco founder Jim Sinegal’s career was. Podcaster David Senra asked Munger: Why are there so few

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