✳flâneur — a map of the web's best reading

What are Customer Journey Maps? | Interaction Design Foundation (IxDF)

interaction-design.org · 2,456 words · saved by 1 readers

What is Customer Journey Maps? Customer journey maps are used to map the relationship between a customer and an organization over time and across all channels on which they interact with the...

Customer journey maps are visual representations of customer experiences with an organization. They provide a 360-degree view of how customers engage with a brand over time and across all channels. Product teams use these maps to uncover customer needs and their routes to reach a product or service. Using this information, you can identify pain points and opportunities to enhance customer experience and boost customer retention. “ Data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the custome

Explore this link on the map →

related reading