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K-factor (marketing)

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In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows:

K-factor (marketing) - Wikipedia Jump to content From Wikipedia, the free encyclopedia Growth rate of websites, apps, or a customer base In viral marketing , the K-factor can be used to describe the growth rate of websites, apps , or a customer base. The formula is roughly as follows: [ 1 ] i = number of invites sent by each customer {\displaystyle i={\text{number of invites sent by each customer }}} (e.g. if each new customer invites five friends, i = 5) c = percent conversion of each invite {\displaystyle c={\text{percent conversion of each invite }}} (e.g. if one in five invitees convert to

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