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How do you build something people want?

justinjackson.ca · 1,922 words · saved by 1 readers

As a founder, you want to build something people want. But how do we go beyond platitudes and actually do that? Here's some actionable advice.

How do I build something people want? How do I build something people want? Telling founders simply to "build something people want" is at best unhelpful... and at worst condescending. Founders are trying. Hard. Of course, they WANT to build great products. Let's stop spouting platitudes and start giving more actionable guidance, please. When I read Katelyn Bourgoin's tweet (above), it gave me pause. Below is my attempt at some practical advice on how to build something people want. First, the market you target matters It's the market. People don't get it: it's the mar

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