✳flâneur — a map of the web's best reading

Visual Design Principles | Business Communication Skills for Managers

courses.lumenlearning.com · 962 words · saved by 1 readers

Business communicators don’t always have access to a graphic artist. In the event that you as communicator find yourself needing to create visuals that dazzle without the help of a graphic artist, here are a few basic principles of visual design you can keep in your back pocket. Contrast is when two aspects of an image are strikingly different from one another, like dark and light. Contrast is an important principle in visual design and helps highlight the important part of the image. It adds “weight” to your design and guides the viewer’s eye to what you want them to see. Alignment creates a sharp, linear order to the elements of your visual, so they all have a connection to each other. If objects are closer together, the viewer assumes that they’re related. In the first image of trees below, we see six trees that are in two rows even though they’re not precisely linear. In the second image, we perceive two groups of three. If there are multiple elements in a design, more visual “weig

Visual Design Principles | Business Communication Skills for Managers Skip to main content Module 5: Visual Media Search for: Visual Design Principles Learning Outcome Describe basic visual design principles Business communicators don’t always have access to a graphic artist. In the event that you as communicator find yourself needing to create visuals that dazzle without the help of a graphic artist, here are a few basic principles of visual design you can keep in your back pocket. Contrast Contrast is when two aspects of an image are strikingly different from one another, like dark and light

Explore this link on the map →

related reading