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Eye Magazine | Feature | First Things First Manifesto 2000

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Eye, the international review of graphic design, is a printed magazine about graphic design and visual culture Autumn 1999 Thirty-three visual communicators renew the 1964 call for a change of priorities We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it. Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in t

Eye Magazine | Feature | First Things First Manifesto 2000 Eye Magazine Eye Magazine Blog Subscribe Current issue Stockists Back issues Contact Eye Critique Newsletter Events Education Eye , the international review of graphic design, is a printed magazine about graphic design and visual culture Search Search Menu Close panel Autumn 1999 First Things First Manifesto 2000 Jonathan Barnbrook Nick Bell Andrew Blauvelt Hans Bockting Irma Boom Sheila Levrant de Bretteville Max Bruinsma Sian Cook Linda van Deursen Chris Dixon William Drenttel Gert Dumbar Simon Esterson Vince Frost Ken Garland Milton

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