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Design Principles: Visual Perception And The Principles Of Gestalt — Smashing Magazine

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_This article is part of a new series about design principles that can serve both as a refresher for seasoned designers and **reference for newcomers to the industry**. Hopefully, the content covered here isn't too obvious and self-explanatory, but it's always great to have a nice quick refresher every now and again, isn't it? — Ed._ In 1910, psychologist [Max Wertheimer had an insight](https://www.leonardo.info/isast/articles/behrens.html) when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.

15 min read Inspiration , Design , Graphic Design , Creativity , Design Principles Share on Twitter , LinkedIn About The Author Steven Bradley is the author of Design Fundamentals: Elements, Attributes, & Principles and CSS Animations and Transitions for the Modern Web . When not … More about Steven Bradley ↬ Email Newsletter Your (smashing) email Weekly tips on front-end & UX . Trusted by 182,000+ folks. Register for Free Accessible Frontend Patterns with Manuel Matuzović Design Patterns For AI Interfaces, 30 lessons + UX training Custom Web Forms for Angular, React, & Vue. Your backend. Cele

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