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Design for an Audience | style.org

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Last week I gave a workshop and talk at SUND, the University of Copenhagen’s Faculty of Health Sciences. Here’s a lightly edited transcript of the talk: Thank you very much for being here. Thank you for the introduction. It’s great to be back in Copenhagen. One of the first times I was here was in 2001, and after a week or two my laptop broke. And so I went to get it replaced ... ... and for the next four or five years my laptop had all these extra keys. Eventually I got pretty good at using it, but it definitely slowed me down and made me think. And I realized it was a reminder that designs are made for audiences, are made for people. And if there’s a mismatch — this design was not made for me — then it can cause confusion, it can make you think, it can make you try to decipher what’s going on. And in my work — in trying to explain scientific ideas and concepts — I try to avoid that kind of a mismatch. So the title of my talk today is “Design for an Audience.” And so the question is:

Design for an Audience | style.org Design for an Audience Design for an Audience Photo by Niamh Higgins By Jonathan Corum April 16, 2018 I gave a workshop and talk at SUND , the University of Copenhagen’s Faculty of Health Sciences. Here’s a lightly edited transcript: Thank you very much for being here. Thank you for the introduction. It’s great to be back in Copenhagen. One of the first times I was here was in 2001, and after a week or two my laptop broke. And so I went to get it replaced ... ... and for the next four or five years my laptop had all these extra keys. Eventually I got pretty g

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