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Enterprise is Dead

cra.mr · 2,568 words · saved by 1 readers

When I interview executives, or talk to go-to-market leaders, or investors, or basically anyone who thinks of themselves as a master of the business universe, I always struggle to articulate Sentry’s approach. We’re an enterprise technology company, except we have more than 50,000 paying customers. To put that in context within Sentry’s sphere of influence: when New Relic went public, they had just north of 10,000 customers [source]. Datadog? Only around 8,800 [source]. I would always describe our business model as “sort of like a consumer approach, but we sell to businesses”. Other times I’d use analogies to ecommerce, but struggle to point out why. The reality is, we’re just an enterprise company operating at a significantly larger market scale than older generations have. Most importantly, it’s my belief that the era of servicing only the fortune 500 is long since dead. Going forward I’ll simply tell people what I believe to be the truth: Sentry is an Enterprise software company, an

Enterprise is Dead This is part of a series of posts about decisions we've made at Sentry over the last 15 years. I genuinely feel we've been through a lot with Sentry and our learnings provide value to others. More so, I believe people in this industry, most successful people, do others a disservice by not having honest conversations about the hardships and endurance it takes to succeed. This all started with Sentry: From the Beginning . When I interview executives, or talk to go-to-market leaders, or investors, or basically anyone who thinks of themselves as a master of the business universe

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