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Rethinking the startup MVP: Building a competitive product | Linear

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Today's Minimum Viable Product (MVP) is often about building a better version of an idea, not validating a novel one. It’s not good enough to be first with an idea. You have to out-execute from day 1. The minimum viable product, as many founders know it, doesn't reflect the reality of how products get built today. Building something valuable is no longer about validating a novel idea as fast as possible. Instead, the modern MVP exercise is about building a version of an idea that is different from and better than what exists today. Most of us aren’t building for a net-new market. Rather, we’re finding opportunities to improve existing categories. We need an MVP concept that helps founders and product leaders iterate on their early ideas to compete in an existing market. When we started to build our MVP for Linear, we spent a lot of time talking to users, narrowed our audience, and tested what we were building. And it taught us some important lessons about our product (and building grea

Skip to content → Now Practices Rethinking the startup MVP: Building a competitive product Tuomas Artman · February 28, 2024 Today’s Minimum Viable Product (MVP) is often about building a better version of an idea, not validating a novel one. It’s not good enough to be first with an idea. You have to out-execute from day 1. The minimum viable product, as many founders know it, doesn’t reflect the reality of how products get built today. Building something valuable is no longer about validating a novel idea as fast as possible. Instead, the modern MVP exercise is about building a version of an

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