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The Minimum Viable Testing Process for Evaluating Startup Ideas | First Round Review

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The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. Here’s his framework.

This article is written by Gagan Biyani , co-founder and CEO at Maven , a company that empowers the world’s experts to offer cohort-based courses directly to their audience. Previously, he was a founder of Udemy and Sprig. For more of his advice on running a startup, subscribe to his newsletter . The traditional dogma in the startup ecosystem is that you can’t predict whether people will want your product. Instead, you do some customer research, throw an MVP out there as fast as possible, and hope it hits. That’s not my approach. So far in my career, I’ve been early at four startups: Udemy, Ly

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