flâneur

Founders Notes: In N Out Burger

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In-N-Out Burger Stacy Perman In-N-Out Burger built its cult following and long-lasting success by sticking to a simple philosophy: serve fresh, high-quality food, treat employees and customers well, and remain fiercely independent and family-owned, refusing to franchise or compromise on quality for profit. Founders Harry and Esther Snyder's hands-on approach, insistence on doing things their own way, and focus on simplicity and consistency set the chain apart from competitors and created a loyal customer base without relying on advertising or trends. There were businessmen in suits, women in heels, truckers in jeans, college students in Tshirts, construction workers in heavy boots, and moms with babies on their hips. They all braved the chain's infamously long lines, enduring waits of more than two and three hours. Remarkably, the official kickoff was marked with little fanfare. Two workers carried a simple white sign with the familiar In-N-Out logo-a yellow boomerang arrow-and written in block lettering the words "WE ARE OPEN," and propped it up on a pair of wooden sawhorse legs. There weren't any prizes offered, furry mascots, or any of the other marketing gimmicks. There was no

In-N-Out Burger Stacy Perman In-N-Out Burger built its cult following and long-lasting success by sticking to a simple philosophy: serve fresh, high-quality food, treat employees and customers well, and remain fiercely independent and family-owned, refusing to franchise or compromise on quality for profit. Founders Harry and Esther Snyder's hands-on approach, insistence on doing things their own way, and focus on simplicity and consistency set the chain apart from competitors and created a loyal customer base without relying on advertising or trends. There were businessmen in suits, women…

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