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Founders: #244 Harry Snyder (In-N-Out Burger)

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What I learned from reading In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- [2:03] This is an absorbing case study on how a family business came to be at the center of its own cheerful cult. [2:42] Aliens, Jedi, & Cults: A Mental Model for Potential [5:05] Stripe gave me a mental model for potential. An alien founder assembles a group of Jedi to start a cult and go on a mission together. [5:28] The developers raving about Stripe formed the cult. [6:37] If you are searching for a project with potential, watch out for the alien founder, Jedi team, and cult following of people on a messianic mission. [7:58] A few years ago I started notice that people were getting Tesla tattoos. It is very hard to ever short something where people are tattooing the brand on their body. — Josh Wolfe [8:38] Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys (Founders #188) Word of mouth is the most effective advertising of all. I have been known to say that there's no better business to run than a cult. Trader Joe's became a cu

[00:00:00] Almost immediately, a boisterous crowd appeared, requiring the presence of police to direct traffic and help with crowd control. There were businessmen in suits, women in heels, truckers in jeans, college students in t-shirts, construction workers in heavy boots, and moms with babies on their hips. They all braved the long lines, enduring waits of more than two and three hours. Remarkably, the official kickoff was marked with little fanfare. Two workers carried a simple white sign with the familiar In-N-Out logo and the words, We are open. There weren't any prizes offered, furry…

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