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Your product needs a strong 'why?'​ | LinkedIn

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In a world where you will compete for market share and mind share, telling a compelling story of why customers should use your product is far more important than what the product is. 'Why' is where you should start. 'Why' is what you should use to determine whether you even need a product in the first place. 'Why' is what you need to ask all throughout the development process to ensure that your product actually solves the problem your customers want you to solve. 'Why' is the story behind your product. Each product needs a compelling story to tell. A story is what makes people want to use your product. It is what you use to convince someone to give you their time and/or their dollars. The story should appeal to both the emotional and the rational side of your customers. You evoke the emotional side by highlighting how much your customers dislike their problem - You evoke the rational side by telling them how you are solving their problem in a meaningful way. Story comes before the pro

In a world where you will compete for market share and mind share, telling a compelling story of why customers should use your product is far more important than what the product is. 'Why' is where you should start. 'Why' is what you should use to determine whether you even need a product in the first place. 'Why' is what you need to ask all throughout the development process to ensure that your product actually solves the problem your customers want you to solve. 'Why' is the story behind your product. Each product needs a compelling story to tell. A story is what makes people want to use you

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