✳flâneur — a map of the web's best reading

How to win in consumer subscription - by Lenny Rachitsky

lennysnewsletter.com · 1,113 words · saved by 1 readers

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. Now, on to this week’s post… Think about it: When was the last time you (1) installed, (2) paid for, and (3) continued to pay for, a new app? I bet you it’s been a while. For me, it was upgrading to Twitter Blue, and I’m probably going to cancel it. I certainly pay for apps (e.g. AllTrails, Centered, Copilot, Future, and a few streaming services), but I’ve tried and discarded 10x more over the years. Consumers (e.g. you and me) are busy, distractible, always looking for something new. A couple of years ago, GP Bullhound created this map of B2C subscription apps. How many are still thriving? A very small percentage. It’s brutal out there. But it’s not hopeless. There are a number of

How to win in consumer subscription Learnings from Noom, Duolingo, Grammarly, Calm, Spotify, Future, Flo, and others Lenny Rachitsky May 17, 2022 ∙ Paid 78 3 1 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. Now, on to this week’s post… Q: I’m building an app targeted at consumers, and plan to charge a monthly fee. I’d love your ad

Explore this link on the map →

related reading