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Craving convenience: the psychology behind fast food kiosks | by Sophia Omarji | Aug, 2024 | UX Collective

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Fast food self-service kiosks have revolutionised the modern dining experience, with more and more chains adopting them in-store. McDonald’s has installed over 70,000 self-service units worldwide, leading the way for the growing trend. Kiosks allow for a fully independent ordering experience, from selection to payment. The COVID-19 pandemic further accelerated the adoption of such technologies, as the restaurant industry faced staffing shortages, social distancing requirements and extended closures¹. As the demand for technology increases — and the desire for human interaction in such contexts decreases — the self-serve kiosk market is projected to reach $30.8 billion in revenue by 2024². When employees are removed from the ordering process, restaurants are essentially expecting the customer to take on a greater share of the work. So, the UX design of the technology used to order matters a lot³. These digital order-takers have infiltrated restaurants worldwide, promising speed, conveni

Craving convenience: the psychology behind fast food kiosks Whilst tapping into our psychological need for autonomy and instant gratification, the UX design of fast food kiosks is shaping the industry and driving consumer behaviour. Sophia Omarji 10 min read · Aug 12, 2024 -- 1 Listen Share Press enter or click to view image in full size AI-generated image from Canva Fast food self-service kiosks have revolutionised the modern dining experience, with more and more chains adopting them in-store. McDonald’s has installed over 70,000 self-service units worldwide, leading the way for the growing t

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