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Position-Market Fit: The New Benchmark for Startups | by Aakash Gupta | Medium

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There was a time, not too long ago, where in startupland one could build a thing that solved a real problem, put a price tag on it, and see if the market wanted it: • If they did, then we would have said he had found product-market fit • If they didn’t, we would say he didn’t and it was “back to the lab” That time, for better or worse, is long gone. So how do you tactically establish position-market fit? We cover it in the deep dive. Here’s how Enzo Avigo (june.so) and I break it down: In 2024, a utility provided through software can’t make a dent effectively anymore. People’s heads are overstuffed with competing products, messaging, and narratives. It’s hard for a product alone to get a market edge. The main exceptions are new tech or hyper-niche markets. ChatGPT, for example. But that is a rare instances of breakthrough technology where the “product” itself carries the bulk of the impact. Most companies don’t have that luxury and are not in such a position. So, if a product alone isn

Position-Market Fit: The New Benchmark for Startups Aakash Gupta 3 min read · Jul 5, 2024 -- Listen Share Product-market fit is not enough anymore. You need position-market fit: Press enter or click to view image in full size There was a time, not too long ago, where in startupland one could build a thing that solved a real problem, put a price tag on it, and see if the market wanted it: • If they did, then we would have said he had found product-market fit • If they didn’t, we would say he didn’t and it was “back to the lab” That time, for better or worse, is long gone. So how do you tactical

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