Instagram - The Bigger Picture - Commoncog

The convoluted, right-place-right-time story of Instagram's rise.

Today, Instagram has over 2 billion monthly active users. Its ubiquity has changed the way we travel, eat, and shop. Interior designers have remodelled countless locations to make them more ‘insta-worthy’. Restaurants concoct drinks and dishes, not only to satisfy their customer’s taste buds, but to also look good for their Instagram followers. And millions of people have been elevated to celebrity status — some become personal media companies — purely based on their Instagram followings. Instagram’s origins may be traced back to the personal life of its co-founder Kevin Systrom. As a junior a

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