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How I turned an Instagram page into a $30 Million Dollar Business

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No rich parents, no investors, no hand outs, we did this ourselves DUH

How I turned an Instagram page into a $30 Million Dollar Business No rich parents, no investors, no hand outs, we did this ourselves DUH Emily Oberg Aug 24, 2024 1,635 83 147 Share I remember putting two photos up beside my desk when I worked at Complex. One was of Michael Jordan and one was of a Celine (Phoebe era) campaign. To me, the combination of the two photos was the perfect juxtaposition and had the feeling of exactly what I wanted to create— a merger of sport and luxury. I guess this was the birth of Sporty & Rich and the very first unofficial “mood board” for the brand. Let’s rewind

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