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Wes Kao — How to instantly show your value

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I’ve compiled my favorite ways to convey your product’s value prop. These apply to products and brands, but feel free to apply this to people too. These work for job interviews, selling yourself as a consultant, etc.

How to instantly show your value Here are my favorite ways to convey a product’s value prop. These apply to products and brands, but feel free to apply this to people too. These work for job interviews, selling yourself as a consultant, etc. Use before-and-after : Everyone loves a good before-and-after contrast . Before-and-afters are a powerful application of the idea of “show not tell.” That’s why you see so many before-and-afters when scrolling through your feed: weight loss (not-your-best self vs toned/healthy), home renovation (dingy bathroom vs shiny new renovation), messaging copy (bad

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