Trung Tran

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It feels like I missed an opportunity to live a little. This hostel thing is fun, but man, it would have been more fun five years ago. It feels like I missed the window to make the most out of spontaneous stuff like this. And I wanted some of my friends to travel with me, but my friends don’t have the flexibility to ‘live a little.’ They’re married, they have kids, they can’t take a spontaneous trip. And that’s fine. I get it. I just wish I’d done this trip sooner. It’s still fun, it’s really fun, but I would have enjoyed this so much more a few years earlier.”
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Quan sát quan trọng từ Ostrom: cấu trúc trao đổi tốt không cần một lãnh đạo siêu phàm. Nó cần một thiết kế đủ tốt để các cá nhân duy lý, với các động cơ bình thường, tự duy trì hệ thống mà không cần ai phải ép buộc liên tục. Đây là điểm chìa khoá: trong bối cảnh phức tạp, công việc thực của lãnh đạo không phải là gánh tất cả phán đoán ở mọi chu vi - đó là điều không thể. Công việc của lãnh đạo là thiết kế cấu trúc trao đổi sao cho phần lớn các quyết định ở các chu vi nhỏ được tự xử lý bởi các cá nhân theo đuổi tư lợi đa chiều của họ trong khung cấu trúc đã thiết kế.
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lợi ích của một con người là một hàm của ít nhất bốn thành phần khác nhau, không phải một. Thành phần thứ nhất là lợi ích vật chất - tiền lương, tài sản, tiêu dùng. Thành phần thứ hai là địa vị - vị trí tương đối của cá nhân trong thứ bậc xã hội mà họ quan tâm. Thành phần thứ ba là ý nghĩa - cảm giác rằng việc mình làm có giá trị, hành vi của mình khớp với điều mình tin. Thành phần thứ tư là danh tiếng - cách người khác nhìn nhận và đánh giá mình theo thời gian.
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Vì vậy, điều mình quan sát được là so với thế hệ 10 năm trước ở cả Anh và Việt Nam, thế hệ hiện tại nhìn thấy một khoảng cách cực kỳ lớn giữa nhóm xuất sắc nhất và nhóm trung bình, chứ chưa nói tới so sánh giữa nhóm xuất sắc nhất và nhóm tụt lại phía sau. Sau 10 năm nữa, nó sẽ tạo ra những khoảng cách lớn về thu nhập, tích lũy tài sản và khoảng cách giàu nghèo của cùng một thế hệ Gen Z.
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Thật ra, nó chẳng qua là vì thế hệ này rất đa dạng, và khoảng cách giữa nhóm chiến thắng và nhóm bị bỏ lại phía sau đang rất rộng. Điều này mình quan sát được sau khi tiếp xúc với nhiều nhóm Gen Z trong chỉ một tuần qua.
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Your prospects are most excited about solving their problem the moment they decide to fix it. That's when you should charge the most. Not after a trial. Not after they cool off. Right then.
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Reinvest where you have control You know your business You control the outcome You capture the full upside Stack active income first Build the war chest through business growth Hit $10M+ before diversifying heavy Active funds the passive later Think equipment/talent/marketing, not equities New machinery = immediate revenue Better talent = higher capacity More advertising = more customers
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When someone hears about you, they check your social first. No content = no credibility. It's the modern "we're legit" business card.
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The next time someone isn’t doing what you want… Before you get mad at them, ask yourself: Do they know WHAT to do? Do they know HOW to do it? Do they know WHEN to do it? Do they know WHY they should do it? Is something blocking them?
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1. Reduce churn through better onboarding and customer success. 2. Increase referrals by systematically asking satisfied customers. 3. Improve product quality so customers can't help but talk about you. 4. Create shareable moments in your customer experience.
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Fix #7: Review Optimization (Free but takes work) More reviews = higher conversion rates from the same traffic.
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Fix #6: Referral System (Underused goldmine) Your best customers know other people like them. Create a simple referral program. Track it.
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Fix #4: Nurture Your List (Long-term gold) That lead who didn't buy today might buy in months. Build an email sequence that provides value weekly.
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Fix #2: CRO Your Funnel (Medium effort, high return) Track every step: landing page to call booked to show rate to close rate. Find your biggest leak and plug it first.
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Fix #1: Better Offer (Fastest ROI). Faster, Do more for them, Remove more risk - or all three.
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The way companies are usually set up is they pick a variety of preferences that they think matter the most and then try to do the best with those preferences. However, if it turns out they picked incorrect preferences, or if consumers preference something else more, their existing offering is no longer competitive.
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You should sell them on what comes after signing up.
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93% of investors want estate advice, but only 22% receive it. Two-thirds of Americans don’t even have a will. 40% of clients would switch to an advisor who offers estate planning.
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The life you’re living right now will one day be the life you miss. Don’t just reminisce, recognise it while it’s happening.
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You are not your job, you’re not how much money you have in the bank. You are not the car you drive. You’re not the contents of your wallet. You are not your fucking khakis.
You're overspending because you lack values
when you create desire, profits are a consequence
You're overspending because you lack values
Instead, ask open-ended questions and let silence do the work. For example, asking how a client would feel about an ex-spouse inheriting family wealth sparks reflection, without requiring immediate answers.
What to Ask During Client Discovery Meetings - The Daily Upside
Don’t think of discovery conversations as a way to discover something about the client, but as a way the client will discover something about themselves
What to Ask During Client Discovery Meetings - The Daily Upside
Whether a firm is a family office or not, clients are increasingly looking for family office treatment.
High-Net-Worth Clients Want All the Help They Can Get - The Daily Upside
“If everyone agrees with the decision, then you didn’t add any value because they would have made the same choice without you. The only value you add is when you make a decision that most people don’t like. That’s leadership.“
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CEOs don’t make other people great Instead, they find people who make them (and the company) great.
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But the best CEOs don’t hesitate to make the move; the alternative is much worse. Keeping an underperforming employee around is insidious and can degrade the culture and output of the entire company.
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When a leader hesitates to make a decision, it adds uncertainty throughout the entire organization. The team isn’t oblivious — they are aware of the issues. The longer those issues go unaddressed, the less faith they’ll have in the CEO as a leader.
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Viết cho bạn nhìn thấy suy nghĩ của mình. Việc cải thiện nó, vẫn phải nhờ vào những mental models (mô hình tư duy) trong đầu bạn.
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So here's my most important rule: don’t hate your business. Prioritize removing anything or anyone you hate, then worry about the rest.
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We should not restrict ourselves to just statistically cheap stocks. A low valuation is a starting point for further research, not an investment thesis on its own.
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Sports do not only rest on the support of existing groups; they can also reinforce feelings of group identity and even create entirely new ones around the teams themselves.
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Sports do not only rest on the support of existing groups; they can also reinforce feelings of group identity and even create entirely new ones around the teams themselves.
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We’re used to thinking of money and power as principal motivating forces of life. But they’re symbols we use to measure status. […] the desire for wealth is not fundamental. Status is the original form of currency, and the one that matters most. Studies show a majority of employees would accept a higher-status job title over a pay rise. — Storr (2021)
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Sports attract our attention because they are status games, and status is something we care about greatly.
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The problem is that your fully-AI-generated report will be logically sound, and while reading it will obviously inform you about your topic of interest, reading without writing won’t reveal to you all of the things you don’t know.
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Nhà toán học Leslie Lamport nói rằng: "Nếu bạn nghĩ mà không viết, bạn chỉ đang nghĩ là mình nghĩ thôi".
Tự viết hay AI viết?
Hugh from Lua built a free software product for his ICP that generated thousands of leads. That became his target customer list, which he converted to new revenue, and eventually led to their acquisition.
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Identifying opportunities to create viral loops natively within your product can be a force multiplier. Duolingo does this well with streak milestones, as does Eight Sleep with their sleep scores.
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Carl Jung once said: “Everything that irritates us about others can lead us to an understanding of ourselves.” 10 3
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The hardest game to win is a won game. Mentally, you've already won, so you want to finish quickly and move on.
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When you are losing, you are supposed to complicate the game. Give your opponent a chance to make a mistake. When you are winning, you must take your time and allow your opponent no chances.
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Here’s what I’m reminding myself: My presence is enough. My attention is enough. I am enough.
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It’s a classic “boy who cried wolf” dynamic. In the early stages, Trump’s aggressive rhetoric helped bring negotiating partners to the table without triggering the worst-case economic scenarios, largely because the market backlash acted as a deterrent. But as investors increasingly dismiss his tariff threats, the likelihood that he will follow through on them grows. And if that happens, the long-feared consequences could finally materialize: higher consumer prices, reduced trade, disrupted supply chains, and slower long-term growth.
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Một điều mà các economist đang cãi nhau là phần Fed cắt lãi suất (là lãi suất rất ngắn hạn) sẽ ảnh hưởng đến lãi suất cho vay như thế nào. Điều này phụ thuộc vào mức độ deregulation của ông Trump có thể giúp bank tháo vốn trung dài hạn tới đâu. Về cơ bản, deregulation cũng phần lớn tác động đến lãi suất ngắn hạn mà thôi.
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Mozi Minute: Annual Renewal Fees If you have a membership or recurring revenue model, and keep people over a year, a great profit tactic is to add in an annual renewal fee. It's a one time annual fee on top of the monthly. It doesn't interfere with front end sales because it’s a year away. And if someone stays a year, they’re unlikely to leave. The fee is usually the price of 1-3 months.
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You don’t actually achieve ‘easy.’ You make a list of everything that sucks, and eliminate the hardness one step at a time.
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The winner isn't the company that charges less - it's the one that can profitably charge less while delivering the same value.
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Risk: Customers will pay premium prices for certainty.
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Compress the time between order and delivery. Create templates to eliminate decisions. Pre-make products/services. Increase availability.
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