‘The rest of the ad industry is playing a loser’s game’ | Contagious
Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire
‘The rest of the ad industry is playing a loser’s game’ Printed on: 20 June 2026 12:23:01 Copyright: © 2026 Informa Events (Europe) Limited and its related entities (t/a LIONS). All rights reserved. This document is for the personal use of authorized users only and is the property of LIONS. It is protected by copyright and other intellectual property laws. It may not be reproduced, distributed, shared, archived or published in any form without prior written consent from LIONS. ‘The rest of the ad industry is playing a loser’s game’ Interview Author and consultant Michael Farmer talks about ad
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