flâneur

Nguyen Tung

108 followers · 13 following · 1620 views

on the atlas — 89

highlights — 1388

  • 20. Don’t start paid ads without PMF
    Education Ads & CRO Insights
  • The best info or education products are growing fast because they’re offering multiple products once they have a scalable first product.
    Education Ads & CRO Insights
  • 18. Stop discounting, add more value
    Education Ads & CRO Insights
  • In education, I have seen following tactics work with different clients: Add an onboarding postcard or hard copy of program info Sending an actual gadget that connects to your product Offering AMA with founders once or twice a month Invite to your “private” community Create in-person city based events for new customers A free-course that’s worth $100 or more
    Education Ads & CRO Insights
  • 16. Money-back guarantee is a MUST
    Education Ads & CRO Insights
  • 15. You need a secret sauce Anyone on the internet can now claim that they’re the experts or authority on something. You need to teach your prospects that you have something different based on the experience.
    Education Ads & CRO Insights
  • 13. Make your page longer Make the page for the 3% of your audience who are going to buy and ignore everyone else. I’ve seen longer sales pages that have converted better than shorter sales pages.
    Education Ads & CRO Insights
  • 12. Don’t miss out on “Who it is for/not for”
    Education Ads & CRO Insights
  • 9. High AOV, educate & elongate
    Education Ads & CRO Insights
  • 8. Low AOV, immediate sell
    Education Ads & CRO Insights
  • 7. Say yes to mega-influencers, say no to micro-influencers
    Education Ads & CRO Insights
  • 3. Authentic & ugly – works! Both together have worked like a charm.
    Education Ads & CRO Insights
  • 2. Users need to sell, not the buyer My primary buyers are parents but the users are kids. If your students have seen the transformation, the videos featuring them will always outperform any ad with an adult.
    Education Ads & CRO Insights
  • 1. It’s all about the transformation with storytelling
    Education Ads & CRO Insights
  • Đó là lý do vì sao Thrasio ban đầu là một conversion marketing agency, chuyên chạy FB Ads campaign cho các brand khác. Khi họ nhận ra là họ quá giỏi trong trong việc này, họ quyết định trở thành Ecommerce Aggregator - đi mua lại các brand khác về để tận dụng lợi thế về distribution know-how của mình, từ đó, sở hữu toàn bộ chuỗi giá trị.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Khi mọi điểm giữa bạn và đối thủ là hoàn toàn giống nhau, giờ đây, điểm cạnh tranh duy nhất còn lại để tạo ra sự khác biệt giữa các brand giờ đây là năng lực về kênh phân phối, tức performance marketing hay cụ thể hơn là Amazon/Facebook/Google ads.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Thành công ban đầu của startup thường đến từ việc tạo ra được một sản phẩm có Product-Market Fit. Điều này khiến founders của những công ty này nghĩ rằng để tiếp tục thành công, họ phải tiếp tục tạo ra launch ra những sản phẩm mới. Họ cho rằng năng lực về “product development” là tài sản lớn nhất mà họ có. Tuy nhiên trong thực tế, kênh phân phối và lượng người dùng thu về được từ sản phẩm đầu tiên này mới là lợi thế và điểm khác biệt lớn nhất mà công ty sở hữu.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Meituan chỉ coi việc mua lại Mobike như mua lại một kênh phân phối để có thể đưa các dịch vụ khác của họ đến với người dùng.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Khi bạn cross-sell nhiều sản phẩm/dịch vụ trong cùng một app > LTV trên mỗi người dùng sẽ tăng lên > Khi LTV của bạn cao hơn nhiều so với đối thủ, bạn có có thể chấp nhận CAC cao hơn nhiều so với đối thủ => Bạn có thể chi mạnh tay hơn đối thủ rất nhiều lần để acquire người dùng mới mà vẫn có lãi.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Bằng mọi giá đánh chiếm các thị trường có tần suất sử dụng cao - “high-frequency verticals” trước, rồi từ đó mở rộng sang các thị trường khác.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • mô hình đem về thành công cho các công ty công nghệ lớn là tập trung vào kênh phân phối -“distribution-centric” chứ không phải là tập trung vào sản phẩm - “product-centric”. Những công ty này biến mình trở thành một kênh phân phối, từ đó đưa ra nhiều sản phẩm nhất có thể để tận dụng lợi thế về kênh phối này.” - Marc Andreesseen
    Sản phẩm vs Kênh phân phối - Dentmakers
  • lợi thế về sản phẩm thường không duy trì được lâu. Vì sản phẩm, đặc biệt là phần mềm, thường khá dễ để có thể bị copy. (ngoại trừ một số sản phẩm có “moat” như network effect, economy of scale, switching costs…)
    Sản phẩm vs Kênh phân phối - Dentmakers
  • việc sở hữu lợi thế về kênh phân phối có giá trị hơn nhiều so với sỡ hữu lợi thế về sản phẩm. Lý do là bởi vì trong phần lớn các thị trường, lợi thế về kênh phân phối là rất khó để bị “commoditize” - tức bị copy bởi các đối thủ khác.
    Sản phẩm vs Kênh phân phối - Dentmakers
  • Nếu bạn chưa có một kế hoạch cụ thể nào cho tương lai, lời khuyên tốt nhất có lẽ là đi đến những nơi có thể cho bạn nhiều cánh cửa để lựa chọn sau này, tiếng Anh hay dùng từ “optionality”.
    Chess & Career track - Dentmakers
  • Finance epitomizes indefinite thinking because it’s the only way to make money when you have no idea how to create wealth
    Chess & Career track - Dentmakers
  • Because at this point, any iota of thought that goes back into the concern is a waste of attention.
    How to Beat Worry
  • (3) If the answer is “No, I can’t do anything about it,” then replace the worry with a challenge to direct your attention to something more fruitful.
    How to Beat Worry
  • (2) If the answer is “Yes, I can do something about it,” then put your decision through the Three D’s.
    How to Beat Worry
  • In short, this proactive approach takes three steps: (1) When a worry arises, notice that there’s only one question that matters: “Is there anything I can do about it?”
    How to Beat Worry
  • by doing this consistently, the half-life of worry will decrease as the vigor of the challenge progresses.
    How to Beat Worry
  • The moment you realize there’s nothing you could do about a concern, you’ll engage in whatever productive challenge you’ve chosen to re-open the flow of thought.
    How to Beat Worry
  • just because you engage in these challenges doesn’t mean that your worries will disappear. In the beginning, it’ll just feel like you’re distracting yourself away from the worries, rather than making meaningful progress toward removing them. But the important thing is that you’re making an active attempt to direct thought elsewhere.
    How to Beat Worry
  • Anything requiring you to move your body is a reliable way to break thought loops and get things flowing again.
    How to Beat Worry
  • Another challenge that acts as a great substitute for worry is physical exercise.
    How to Beat Worry
  • Writing is a cognitively demanding exercise, and is the perfect definition of a worthwhile challenge.
    How to Beat Worry
  • Thought loops with worry. Thought progresses with challenge
    How to Beat Worry
  • worry is a self-destructive force, while challenge is a self-actualizing one.
    How to Beat Worry
  • If the first two intuitive choices have been left for dead, then your intuition is telling you that there’s nothing for you to proactively do here.
    How to Beat Worry
  • When a worrier thinks that something can be done to solve a concern, two conflicting desires emerge: (1) The desire to solve it right away with an intuitive solution, and (2) The desire to do nothing to avoid making it worse.
    How to Beat Worry
  • Our role as mindful mechanics is to go in and break these loops. But you don’t do that by telling yourself, “Hey, stop being stupid and stop worrying.” That’s a useless imperative. The way you do it is to approach each leg of the decision tree and provide a game plan to handle each option. The antidote to worry is not shame, but self-compassion. By being patient and kind to yourself, you let go of the tendency to criticize and can see the rational solutions with more clarity.
    How to Beat Worry
  • In a non-worrier’s mind, they’ll shift to problem-solving mode if something can be done, and they’ll shift to neglect mode if nothing can.
    How to Beat Worry
  • The antidote to worry is not to be passively aware of it, but to take proactive steps to fix it.
    How to Beat Worry
  • Worry is driven by the fear of uncertainty, and being aware of this fear is further acknowledgement that you don’t know what will happen next.
    How to Beat Worry
  • In practice, "stay upwind" reduces to "work on hard problems."
    What You'll Wish You'd Known
  • always to be working on hard problems. Writing novels is hard. Reading novels isn't. Hard means worry: if you're not worrying that something you're making will come out badly, or that you won't be able to understand something you're studying, then it isn't hard enough.
    What You'll Wish You'd Known
  • Even if math is upwind of economics, how are you supposed to know that as a high school student? Well, you don't, and that's what you need to find out. Look for smart people and hard problems
    What You'll Wish You'd Known
  • Flying a glider is a good metaphor here. Because a glider doesn't have an engine, you can't fly into the wind without losing a lot of altitude. If you let yourself get far downwind of good places to land, your options narrow uncomfortably. As a rule you want to stay upwind. So I propose that as a replacement for "don't give up on your dreams." Stay upwind.
    What You'll Wish You'd Known
  • It's not so important what you work on, so long as you're not wasting your time. Work on things that interest you and increase your options, and worry later about which you'll take.
    What You'll Wish You'd Known
  • In the graduation-speech approach, you decide where you want to be in twenty years, and then ask: what should I do now to get there? I propose instead that you don't commit to anything in the future, but just look at the options available now, and choose those that will give you the most promising range of options afterward.
    What You'll Wish You'd Known
  • Instead of working back from a goal, work forward from promising situations.
    What You'll Wish You'd Known