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Did My Bestselling Book Turn Out to Be a Financial Failure? - Forte Labs

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It’s now been two years since the release of my book Building a Second Brain. It has already reached and surpassed every goal I had for it, with 250,000 worldwide sales and many new countries and languages still to come. On this occasion, however, I want to answer a longstanding question that is only just starting to come into focus: Has the success of this book grown the underlying business? This was one of the most important rationales I had for writing a mainstream, traditionally published book in the first place (which I first formulated in March 2019) – to create a “loss leader” and promotional vehicle for the other products our company sells, such as courses. With two years of hindsight and data, we can start to arrive at some answers. Let’s approach it through a series of questions. My first hypothesis was that the success of my book would significantly grow our audience. Looking at the growth trajectory of our email list over the past five years allows us to compare the period

Did My Bestselling Book Turn Out to Be a Financial Failure? - Forte Labs Skip to content Did My Bestselling Book Turn Out to Be a Financial Failure? BY Tiago Forte PUBLISHED July 15, 2024 UPDATED July 15, 2024 Est. reading time: 6 min Series Navigation: The Making of a Bestseller: A Behind-The-Scenes Look at the Creation of Building a Second Brain >">3-Year Update: A Financial Analysis of My Book’s Unit Economics >> It’s now been two years since the release of my book Building a Second Brain . It has already reached and surpassed every goal I had for it, with 250,000 worldwide sales and many n

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