Ivory Chia

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on the atlas — 30

highlights — 7

封閉式任務有明確的目標，而開放式任務可以有不同方法去完成。封閉式任務是用來測試一些特定的功能，而開放式任務是比較用來了解用戶思想過程
原形可用性測試
直接任務最好用來測試界面 (User Interface) 的性能
原形可用性測試
樹形圖測試 (Tree Testing)：有些似卡片分類，樹形圖測試是用來評估信息體系結構的有效性。你讓用戶測試簡化了的產品，要求他們完成一些任務 (Task)。你觀察他們有沒有選擇正確的路線，如果他們選錯了，那就找出他們出錯的原因。
原形可用性測試
卡片分類 (Card Sorting)：這種方法又簡單又明確，透過卡片分類法可以讓你了解用戶所習慣的信息架構。你將產品裡所有元素寫在卡片上，要求用戶組織它們。他們可以用預先定下來的分類方式（封閉式）來組織，或用他們自己的分類方式（開放式）
原形可用性測試
Scroll depth trigger can be helpful; however, defining a certain threshold in the page is also not enough. For example, a visitor may scroll down until the very end without actually reading the content in a type of ‘skimming’ we’re all capable of doing on websites.
Tracking Actual Readers on Content Sites — GTM Notes
Timer triggers are not a solution: a visitor can land on a page and leave the session open without scrolling or interacting with the page in any way
Tracking Actual Readers on Content Sites — GTM Notes
are visitors actually reading the content on the page or not? Are they actually getting engaged by it or are they just browsing and clicking through the pages?
Tracking Actual Readers on Content Sites — GTM Notes