Go-Get-Em: How Gojek Attracted Talent in India | The Hard Copy

The Indonesian super-app has built a brand amongst India’s engineering, product and design community

In Indonesia, Gojek is a juggernaut. The decacorn has 170 million users across South-East Asia, offering services from ride-hailing to ticket-booking. Among its investors are Google, Tencent and recently, Facebook and PayPal. When it came to India in 2016 to set up a development base, it faced a unique challenge. Gojek needed to hire engineers and developers, but was an unknown brand because it had no operations in India. In addition to home-grown unicorns, let’s not forget that everyone from Walmart to Adobe, has development centres in India. Gojek would need to fight for salience amongst…

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