Cerca Dating App Rebrand & Brand Identity | Saint-Urbain
Saint-Urbain reimagines CERCA, a dating app built on mutual connections, through a bold brand identity, expressive illustrations, and city-wide campaigns.
The dating app for mutuals, not strangers Industry Dating app Technology Year 2026 Services App Design Brand Identity Animation Copywriting Strategy Brief CERCA is a dating app built on a simple but powerful idea: introductions through mutual friends create safer, more meaningful connections. While the product already challenged the conventions of modern dating, its brand had not yet fully expressed that distinction. In a crowded landscape dominated by anonymity and endless choice, CERCA needed a visual and verbal identity that communicated trust, clarity, and confidence. The…
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