Headless Brands

Headless brands are decentralized consensus systems which facilitate emergent narratives without centralized oversight.

Headless Brands Headless Brands Authors Contributors Bryan Lehrer Published October 02 2019 While brands have traditionally been planned and designed directly by corporations, the rise of networked media has challenged the coherence of centrally-managed brand identities. New blockchain-based decentralized organizations take this a step further by giving users financial incentive to spread brand narratives of their own. We introduce the concept of headless brands to explain the community-driven brand dynamics of projects which have no centralized managerial body. We describe some elements of a

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