Hinge | Red Antler
redantler.com · 144 words · saved by 1 readers
The dating app designed to be deleted. Brand, Campaign, and Content Production by Red Antler.
Hinge first approached us with a simple yet seemingly elusive goal: pull away from the competition and be the dating app where good people can make meaningful connections. We evolved the brand working side-by-side with the Hinge team as they rebuilt the interface, moving away from swiping and snap judgements to a more human experience. Hinge was then acquired by Match Group, and it was time to tell the world that Hinge wants to get you off the apps and into a real relationship. We created the “Designed to be Deleted” campaign, featuring Hingie, an anthropomorphic version of the app icon who…
saved by
related reading
- Brand Resourceshinge.co
- About — Overtoneoverto.ne
- Honkishbenji.org
- Craft, engineered · wildcraft.wild.as
- Match Group - Wikipediaen.wikipedia.org
- The Great Dating Overthinksubstack.com
- Cerca Dating App Rebrand | Saint-Urbainsainturbain.com
- Rive — the interactive experience enginerive.app
- Altalogy | Design and Engineering Studio for Startupsaltalogy.com
- R/GA | We design intelligent brand systems that help businesses get ahead.rga.com
- The Great Dating Overthinkmaalvika.substack.com
- Global Creative Platform | Huggies Case Study | Accentureaccenture.com