Hinge | Red Antler
redantler.com · 144 words · saved by 1 readers
The dating app designed to be deleted. Brand, Campaign, and Content Production by Red Antler.
Hinge first approached us with a simple yet seemingly elusive goal: pull away from the competition and be the dating app where good people can make meaningful connections. We evolved the brand working side-by-side with the Hinge team as they rebuilt the interface, moving away from swiping and snap judgements to a more human experience. Hinge was then acquired by Match Group, and it was time to tell the world that Hinge wants to get you off the apps and into a real relationship. We created the “Designed to be Deleted” campaign, featuring Hingie, an anthropomorphic version of the app icon who…
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