Designlab | Unit 3 | User Interviews

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User interviews are the most common form of research that you’ll see UX designers conduct in their work. In this How-To Guide, we’re going to dive deep into everything you need to know about this important research method. This guide is intended to complement what you’ll learn in upcoming How-To Guides on research planning and building empathy using open-ended questions—so be sure to bookmark it, as it’s got a lot of valuable information that you’ll reference later in this module. A user interview is a way to learn more about why users do what they do. We talk with users directly about actual behaviors to understand how they think and feel, in context. As designers, why do we care about this? Because how users think and feel influences if, when, and how they use a product. Or don’t. Interviewing is one of the qualitative research methods that always gets us talking with actual users. We can interview people in person or remotely. We can even combine an interview with other research met

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Designlab | Unit 3 | User Interviews

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