Design ethnography methods | How to understand the people and environment we are designing for. | UX Collective

How to understand the people and environment we are designing for.

Design ethnography methods How to understand the people and the environment we are designing for. Rohini Malpe 7 min read · May 2, 2020 -- Listen Share Press enter or click to view image in full size Photo by Jacek Dylag on Unsplash Ethnography Get a deeper understanding of people, their activities, environment and cultures. Design Ethnography is aimed at understanding the future users of a design, such as a certain service. It is a structured process for going into depth of the everyday lives and experiences of the people a design is for. The inten­tion is to enable the design team to identif

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• Ayesha Bhimdiwala

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