Why Gloomy Consumers Keep Spending | BCG

It’s the close-to-home, microeconomic factors that really influence purchase decisions.

Ask consumers about the general economic outlook in their country, and their response is muted—at best. Ask them if they will continue to increase their spending, and their response is loud and clear: in each country we cover, the intent to increase spending has held steady or increased. (We did ask; see “About Our Research” for more information.) BCG’s Global Consumer Radar surveys, as well as the company’s Center for Macroeconomics, have explored this apparent dichotomy—persistent economic pessimism alongside strong and consistent spending intent. Both teams have concluded that consumer…

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