People systematically overlook subtractive changes | Nature
Observational and experimental studies of people seeking to improve objects, ideas or situations demonstrate that people default to searching for solutions that add new components rather than for solutions that remove existing components.
Subjects Decision making Human behaviour Abstract Improving objects, ideas or situations—whether a designer seeks to advance technology, a writer seeks to strengthen an argument or a manager seeks to encourage desired behaviour—requires a mental search for possible changes 1 , 2 , 3 . We investigated whether people are as likely to consider changes that subtract components from an object, idea or situation as they are to consider changes that add new components. People typically consider a limited number of promising ideas in order to manage the cognitive burden of searching through all possib
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