Bigger than e-commerce? Digitizing the kirana store is the biggest opportunity in Indian retail - CB Insights Research
Incumbents like Reliance, Walmart, and Amazon are jumping to modernize India's mom & pop shops. We dig into the opportunities for tech and highlight notable startups working in the kirana economy.
Share Copy link Email LinkedIn X Facebook Where is this data coming from? Start your free trial today Where is this data coming from? Start your free trial today We hate to report that the death of India’s kirana store economy has been greatly exaggerated. What is the kirana economy, you ask? The term “kirana” is used to describe the small mom & pop shops that still make up the majority of India’s $932B retail economy . [1] They can also be described as small businesses, traditional grocery retailers, or general stores. Source: Indian Retailer While there have been many breathless predictions
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