What is brain rot, the Oxford University Press 2024 word of the year?
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The term captures concerns about the impact of consuming excessive amounts of low-quality online content.
Losing your mind looking at memes? The dictionary has a word for that 1 December 2024 Share Save Add as preferred on Google Yasmin Rufo BBC News Getty Images Are you spending hours scrolling mindlessly on Instagram reels and TikTok? If so, you might be suffering from brain rot, which Oxford University Press has named its phrase or word of the year. It is a term that captures concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The usage saw an increase of 230% in its frequency from 2023 to 2024. Psychologist and Oxford University P
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