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We’re living through an explainer epidemic | Dazed

dazeddigital.com · 1,502 words · saved by 1 readers

Tiny mics, endless hot takes and the algorithm-fuelled rise of the ‘thoughtfluencer’

In December 2025, Kaitlyn Gilbride, a 22-year-old in the Bay Area, posted a video on the neuroscience of admiration. It was the first time she went “super viral”. Before that, she’d been posting how-to videos about applying to college, until she realised she could turn what she was learning in her psychology, human biology and neuroscience classes at Berkeley into explainers of her own. As it turned out, her peers were incredibly interested in learning more about the human brain. Almost overnight, Gilbride became what you might call a “thinkfluencer” – part of a growing cohort of creators…

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